Schirp's position on where to invest: culture is just an encoding of discipline, and therefore fails for the same reason discipline fails — it doesn't scale deterministically. Companies obsess over celebrating culture, writing action items from post-mortems that never get done, and running 'we'll review better next time' resolutions. It looks great on a slide deck about culture but doesn't move the needle. Fix the deterministic automation threshold first; culture can be celebrated when it's good, but when it's bad, automation is usually the higher-leverage lever.