Audience asks how to convince someone with only a basic grasp — that components communicate via events — why event-driven architecture is beneficial in a few minutes. Scott: the benefit is productivity and freedom from frustration, achieved by respecting coupling/cohesion at the subatomic level so teams work 2–10× faster over time. Event sourcing itself is just a side effect of pub/sub. Paweł: same answer in business language — the code mirrors the business domain and its natural separations (pricing vs. inventory vs. marketing), and events are the decoupling mechanism that makes those separations real.