Cultural-values axis highlighted in Amelia Walter-Dzikowska's talk. Western (European/American) cultures are individualistic; Eastern Asian cultures are more collective. Illustrated by the classical psychological fish-tank experiment (Westerners name the three biggest fish; East Asians describe the background and relationships) and by photography style (Americans asked to take a portrait frame only the face; Japanese include the whole silhouette and background details). Influences decision-making and many other aspects of work beyond perception.