Anita Jaszewska's wroclove.rb 2022 talk applying the Kübler-Ross five stages of grief and the organizational change curve to developers facing constant business change. Core argument: every loss — even small ones like a missing parking spot, an ugly code review, or a surprise feature request — triggers denial, anger, bargaining, sadness and acceptance, because changes break our comfort zone. Tech is easy, predictable and rational; people are not. Introduces the Lippitt-Knoster model for managing complex change (vision + skills + motivation + resources + action plan) as a matrix where the emotion you experience names the missing element: no vision → confusion, no skills → anxiety, no motivation → resistance, no resources → frustration, no action plan → false start. Remedies: acknowledge and name your emotion, ask questions, give/ask feedback, build your own external incentives list (handwritten), use estimation with heavy padding as a communication tool, and sit down to build an action plan. Communication tips: I-statements, questions, and framing issues as risks with proposed solutions. Alternative title: 'eat sleep cows repeat'. Closes with 'Keep Calm and Carry On — it's just a job.'