Audience member working at an Asian company asks for tips on reducing the friction caused by huge differences in direct vs indirect communication — a direct European giving 'nice or cool' feedback can deeply hurt an indirect colleague who is used to everything being wrapped in nice words. Amelia's answer: set up a communication 'contract' at the start of cooperation — explicitly discuss the rules you'll use. Example from The Culture Map: a French woman in the US heard her American manager's mostly-praise/mostly-negative feedback as happy feedback and missed the negative point; the manager should have pre-announced the structure. Companies should add cultural training to onboarding instead of only teaching technology — giving feedback is hard even within one culture.